Balmain is gearing up to unveil a new accessories collection.
The French luxury fashion house has confirmed that new bag designs for men and women, as well as shoe offerings, will be introduced on 21 January (17) – during the presentation of the men’s fall-winter and women’s pre-fall collections.
For the new categories, creative director Olivier Rousteing and his team drew on three distinct sources of inspiration: the house’s history and rich archives, the Balmain atelier’s use of traditional couture techniques, and the recognisable style that Rousteing has imposed upon the house over the last five years.
“The result is a coherent, modern offering that relies on nothing but the finest materials, craftsmen and design – in short, a truly Balmain collection,” the company said in a statement.
In a short video posted on Thursday (12Jan17) to introduce the collection, Rousteing extols the virtues of gold. He also presents golden icons that are associated with each of the accessory collection’s three families, including a golden coin medallion of the Renaissance line, a gold thread from the Balmain Le 44 designs, and the Domaine collection’s gold-topped hotel key charm, with its long leather tassels.
“The coin symbolises the rebirth, the history, the richness, the future,” Rousteing, who boasts 4.2 million followers on Instagram, is heard saying in the voiceover of the video.
The category reboot marks a new phase in the Paris-based brand, following its acquisition in June (16) by Mayhoola for Investments, the Qatar-based parent of Valentino. Balmain has also had recent success via an H&M collection, a childrenswear line and the opening of a store in New York.
And the designer is adamant that he isn’t simply targeting his A-list clientele with the line.
“We have different bags and shoes that are not as expensive for people that might love the Balmain world, but do not have the money for the couture aspect,” he shared to Vogue.co.uk, noting that he wants to appeal to the diversity of the brand’s many followers.
The accessories will go on sale in boutiques worldwide in June (17).