Boy George and Rami Malek are the new faces of Dior Homme.
The British musician and Mr. Robot actor appear in the brand’s new spring 17 campaign, also starring Dior regular A$AP Rocky and Russian model Ernest Klimko.
Photographer Willy Vanderperre shot the advertisements in a studio with Rami and Boy George, real name George O’Dowd, while A$AP and Ernest were snapped in Paris.
And working with Culture Club star George proved to be a real thrill for creative director Kris Van Assche.
“I really tried to translate what I think Dior Homme is right now. It’s about music, it’s about cinema, it’s about fashion… It’s about a certain memory I have of the Eighties that remains very much relevant for 2017,” he told WWD.
“Boy George, when I was a kid, was one of the first to have this message about difference being OK; he was such a major influence on my generation. That idea of freedom and being a rebel – which he still is – is really something that has stayed with me.”
George is clad in a black suit adorned with punk Toru Kamei souvenir pins, while a hat sits on his head to complete his signature style.
Meanwhile, Rami rocks outerwear and artisanal pieces from the spring 17 collection, giving the lens a serious stare as he poses.
“There’s something very Flemish painting about him. They (the photos) have an almost cold vibe to them,” Van Assche said of the actor’s portraits.
A$AP, who first worked for Dior Homme last summer (16), stands in the roads of Paris wearing a dark denim jacket with patches and a long rain mac with lace-up boots, as Ernest stands in the dark with fairground lights giving a glimpse of his stitched up trousers and bomber jacket.
“This time, we thought it would really be fun to take it down into the streets and give it a really different look,” Van Assche added.