Prada’s Patrizio Bertelli doesn’t think there should be any rules when it comes to fashion.
The chief executive officer of Prada Group is married to Miuccia Prada, granddaughter of label founder Mario Prada.
Bertelli has been at the luxury fashion house since the ‘70s, and has seen a lot of things change within the industry over the last 40 years. Rather than fear any changes though, the 70-year-old is all for transformation. He even tried to get Prada to move its womenswear shows to July.
“Sooner or later someone will do it, but I don’t think anything will happen now,” he mused to WWD. “I am favorable to everything. Fashion stems from new initiatives and new challenges, from a certain kind of freedom. If there are rules it’s wrong. There is nothing right or wrong in fashion. Brands should do what they think works for them.
“Showing women’s in July would bring production advantages, the same as when men’s wear shows were moved from September to June.”
He adds that smaller companies are affected the most when it comes to calendar shifts.
As well as being open to changes within fashion, Bertelli is also behind an initiative to find and nurture new talent. The Prada Academy, situated in Tuscany, was founded to become a high-quality training hub focusing on management and technical skills.
“Until 10 years ago, young people were not interested, but now they are, they want to go back to the factories in qualified positions, since these pay well,” Bertelli explained. “This is part of the pipeline. We like for these young students to already have some expertise when they start working with us, but they are not tied to us for life. We transmit the experience, but we don’t want to do it in a selfish way or teach them only on condition that they will work for us.”